Promotional Culture: Advertising, Ideology and Symbolic Expression

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

Asymmetrically positioned retailers, who vary in the quality/in-store service offered, are increasingly using promotional advertising—the practice of advertising sale prices on familiar merchandise lines—to compete for customers who are willing to comparison shop. The objective of this paper is to examine the role of promotional advertising for stores that vary in their quality positioning in c...

Beyond Advertising and Journalism : Hybrid Promotional News Discourse

K E Y W O R D S : advertising, advertorials, interdiscursivity, interpracticity, journalism, news discourse, promotional news Readers distinguish between two types of content in the press: advertisements and editorial content. However, in the last few years, media critics have expressed great concern about a blurring of the lines between these two types of content A RT I C L E 553 Beyond advert...

Culture and German Advertising

A Separation, an Ideological Rift in the Iranian Society and Culture: Media, Discourse and Ideology

Media can be a good representation of dominant ideologies in society. The analysis of such discourse can shed light on the mental and social structures of people in society. Adopting van Dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the Iranian movie A Separation, the winner of the 84th An...

Le grand Autre: The Symbolic Order of Ideology